Smart Solutions

Web Design & Development

Prospective clients of Smart Solutions are often surprised to learn about the science of “user experience design”—first, that a course of study actually exists to examine user-centered web design and second, that Smart Solutions applies it to every website they develop.

“It’s about creating a strategic website that produces positive user experiences and builds brand loyalty.” says Sharon Manderson, co-owner of Smart Solutions. “We dedicate a lot of time to the strategy behind marketing and building a client’s online brand—before a single graphical element is put in place. Strategy is a critical component of any web site project.”

A well-crafted online presence that builds brand loyalty and produces positive user experiences is one of the most important investments a company can make.

Ms. Manderson and her partner Lisa Alexander bring to the business several decades of combined experience in designing and developing custom software solutions, database applications, and websites for mid- to large-size corporations, associations, non-profits, and the government. Having worked together for most of that time, the pair attributes much of their success to a philosophy of superior customer service.

Efforts expended on the front end—getting to know and understand the client’s business, his short- and longterm goals and objectives, his needs and the audience he wants to reach—comprise the pro-active strategy that defines Smart Solutions’ services as much more than a website design firm.

“Clients come to us for our broad expertise,” Ms. Alexander says. “Many times, they are uncertain of what they need and want in their site, so they look to us for direction. When we initiate a project and start asking important questions about their business, clients often respond, ‘Wow! I never thought about it that way.’ We challenge our clients to consider the ‘not so obvious.’”

Smart Solutions builds websites that empower nontechnical users to manage website content on their own. “We optimize all of our sites to achieve high rankings on Google and other search engines,” Ms. Manderson says. “We publish an online Smart Website Guide that contains articles and tips for designing and promoting a website. Our clients like knowing they have an up-to-date resource that will help them manage their website effectively.”

Some businesses require larger, sophisticated web applications that may incorporate e-commerce functions, member login, business systems integration and other custom features. “Our ability to design, develop and implement large-scale technical solutions is what sets us apart from many other web development companies.” says Ms. Alexander.

In today’s competitive marketplace, interactive capabilities are essential. While websites used to be primarily one-way communication tools, they have evolved to support collaboration and social networking. Smart Solutions educates clients about these options and helps them choose the appropriate platforms. We work with our clients to integrate all these online sites and social networking tools into one cohesive solution.

A well-crafted online presence that builds brand loyalty and produces positive user experiences is one of the most important investments a company can make. “When done correctly, it will pay off,” Ms. Manderson says. “It is important to find the right company to help you implement your online strategy and serve as a long-term partner as business and technology evolve.”

Smart Solutions
2661 Riva Road, Suite 620
Annapolis, MD 21401
443-949-0069

www.smartsolutionswebdesign.net

Pictured from left: Lisa Alexander and Sharon Manderson
Photography: Pete Albert